call attention to; "Please don't advertise the fact that he has AIDS"
make publicity for; try to sell (a product); "The salesman is aggressively pushing the new computer model"; "The company is heavily advertizing their new laptops"
capable of being modified in form or character or strength (especially by making less extreme); "the rhythm of physiological time is not modifiable except by interference with certain fundamental processes" - Alexis Carrel