call attention to; "Please don't advertise the fact that he has AIDS"
make publicity for; try to sell (a product); "The salesman is aggressively pushing the new computer model"; "The company is heavily advertizing their new laptops"
moving from one place to another and back again; "he traveled back and forth between Los Angeles and New York"; "the treetops whipped to and fro in a frightening manner"; "the old man just sat on the porch and rocked back and forth all day"