appeal or request earnestly; "I pleaded with him to stop"
enter a plea, as in courts of law; "She pleaded not guilty"
offer as an excuse or plea; "She was pleading insanity"
make an allegation in an action or other legal proceeding, especially answer the previous pleading of the other party by denying facts therein stated or by alleging new facts
call attention to; "Please don't advertise the fact that he has AIDS"
make publicity for; try to sell (a product); "The salesman is aggressively pushing the new computer model"; "The company is heavily advertizing their new laptops"