the organization of a business according to scientific principles of management in order to increase efficiency
(mathematics) the simplification of an expression or equation by eliminating radicals without changing the value of the expression or the roots of the equation
the cognitive process of making something seem consistent with or based on reason
(psychiatry) a defense mechanism by which your true motivation is concealed by explaining your actions and feelings in a way that is not threatening
the complex of all the attributes--behavioral, temperamental, emotional and mental--that characterize a unique individual; "their different reactions reflected their very different personalities"; "it is his nature to help others"
a person of considerable prominence; "she is a Hollywood personality"