from appearances alone; "irrigation often produces bumper crops from apparently desert land"; "the child is seemingly healthy but the doctor is concerned"; "had been ostensibly frank as to his purpose while really concealing it"-Thomas Hardy; "on the face of it the problem seems minor"
make understandable to the general public; "Carl Sagan popularized cosmology in his books"
cater to popular taste to make popular and present to the general public; bring into general or common use; "They popularized coffee in Washington State"; "Relativity Theory was vulgarized by these authors"