appeal or request earnestly; "I pleaded with him to stop"
enter a plea, as in courts of law; "She pleaded not guilty"
offer as an excuse or plea; "She was pleading insanity"
make an allegation in an action or other legal proceeding, especially answer the previous pleading of the other party by denying facts therein stated or by alleging new facts
marked by active interest and enthusiasm; "an avid sports fan"; "a great walker"; "an eager beaver"
(often followed by `for') ardently or excessively desirous; "avid for adventure"; "an avid ambition to succeed"; "fierce devouring affection"; "the esurient eyes of an avid curiosity"; "greedy for fame"
call attention to; "Please don't advertise the fact that he has AIDS"
make publicity for; try to sell (a product); "The salesman is aggressively pushing the new computer model"; "The company is heavily advertizing their new laptops"